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See What Our Google Ads and
GTM Analysis Looks Like

Two Google Ads intelligence examples and one Go-to-Market brief — anonymized, but the methodology is real.

Client names and spend figures have been changed. Analysis methodology is real.

CloudSync Solutions — Search Term Waste Analysis
Oct 2025 – Jan 2026  ·  90-day window
Reviewed by senior analyst
Key Findings — Wasted Spend Summary
Wasted spend
on non-converting terms
$87,400
31% of total 90-day spend
Avg. CPC on
zero-conversion terms
$42.80
vs $18.40 avg on converting
Quality score gap
vs. category benchmark
−2.4
Below 7.0 on 94 keywords
Quick-win negatives
identified
112
Est. $38,000 recoverable/qtr
Top 10 Wasted Search Terms
Search Term Type Clicks Conv. Wasted Spend
salesforce crm pricing Competitor 261 0 $11,180
hubspot alternative free Competitor 184 0 $9,430
what is cloud storage Generic 1,840 0 $8,280
monday.com review Competitor 148 0 $7,620
crm software tutorial DIY/Learn 892 0 $6,940
zoho crm login Competitor 76 0 $5,810
free project management software Generic 2,140 0 $5,200
notion vs asana comparison Competitor 64 0 $4,870
cloud sync meaning Generic 3,210 0 $4,340
enterprise data migration cost DIY/Learn 108 0 $3,910
Waste by Campaign Type
Non-Brand Search
$58,200
Performance Max
$18,400
Brand
$6,800
Competitor
$4,000

Analyst Findings & Recommendations

Non-Brand campaign is matching to 3 distinct competitor brand clusters. Recommend building a dedicated competitor campaign with tightly controlled ad copy and separate budget to isolate intent...
Performance Max is surfacing on informational queries with zero purchase intent. Asset group segmentation by funnel stage will reduce irrelevant placements and lower effective CPA by an estimated...
47 quick-win exact-match negatives have been identified with a combined estimated quarterly savings of $6,400. Priority list attached with recommended match types and campaign-level targeting...

We found $87,400 in wasted spend in 90 days. Here's what we'd do about it.

See the full competitor keyword strategy, asset group recommendations, and prioritized negative list — tailored to your account.

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Metro Burger Co. — Dayparting Efficiency Analysis
Nov 2025 – Jan 2026  ·  90-day window
Reviewed by senior analyst
Key Findings — Time-of-Day Performance
Off-hours wasted
spend (10pm–6am)
$22,600
Zero conversions in window
Peak efficiency
window
11am–2pm
Lunch: lowest CPA of week
Weekend vs weekday
CPA delta
+41%
Weekend CPA significantly higher
Best single
daypart
Fri 12pm
$4.20 CPA, 6.1% CVR
24-Hour CPA Heatmap — All Days
Best CPA
Good
Average
High CPA
Worst / No conv.
Recommended Bid Adjustments
Early Morning
6am – 10am
±0%
Low volume, average CPA. Monitor before adjusting.
Lunch Peak
11am – 2pm
+30%
Lowest CPA window. Maximize impression share here.
Afternoon Lull
2pm – 5pm
−15%
CPA rises post-lunch. Reduce bid pressure.
Dinner Window
5pm – 9pm
+20%
Second-highest conversion window, especially Fri–Sat.
Late Night
9pm – 6am
−100%
Zero conversions recorded. Pause entirely.

Analyst Findings & Recommendations

Late-night spend (10pm–6am) is generating $3,820 in impressions and clicks with zero recorded conversions across all 90 days. This is a straightforward pause — implementing the -100% bid adjustment will recover...
Weekend CPA is 38% higher than weekday across all hours, but the root cause differs by daypart. Saturday dinner (6–9pm) is actually competitive. The issue is concentrated in Saturday morning and Sunday all-day, where intent...
Friday 11am–2pm is a standout segment at $6.40 CPA and 4.8% CVR. This window is under-budgeted relative to its performance. Shifting 15–20% of the late-night budget here could generate an estimated...

Late-night spend alone was burning $22,600 with zero conversions. Here's the fix.

See the full bid schedule, daypart-by-daypart rationale, and weekend CPA breakdown — ready to implement immediately.

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NovaBridge — Go-To-Market Intelligence Brief
Engagement completed Jan 2026  ·  B2B SaaS
Reviewed by senior analyst
Engagement Summary — Market Entry Analysis
Markets
analyzed
3
SMB, Mid-market, Enterprise
Competitors
mapped
8
With full messaging fingerprint
High-opportunity
positioning gaps
2
Underserved segments identified
ICP segments
defined
4
Each with outreach sequences
Competitive Messaging Matrix — Top 5 Competitors
Competitor Core claim Primary target Perceived weakness
Zapier "Automate anything, no code" SMB / individual Breaks at enterprise scale
Make "Visual automation for everyone" Mid-market ops Steep learning curve
Workato "Enterprise automation at scale" Enterprise IT 6-month implementation cycle
Boomi "Connect everything" Enterprise Legacy product feel, high cost
Tray.io "AI-powered integration" Technical buyers Requires dedicated dev resources
ICP Snapshot — Primary Target Segments
Primary ICP — Segment 1
VP of Revenue Operations
Series B SaaS · 200–500 employees · $20M–$60M ARR
Core pain
Integrations break every time the stack changes. Engineering backlog is 6 weeks out. Every new tool creates another manual sync.
Buying trigger: new CRM or data warehouse migration
Primary ICP — Segment 2
Head of Partnerships
Growth-stage SaaS · 50–200 employees · $5M–$20M ARR
Core pain
Partner data lives in 6 disconnected tools. No single view of which partners are actually driving pipeline. Attribution is a spreadsheet.
Buying trigger: first dedicated partnerships hire
Positioning Gap Analysis
High opportunity

Mid-market, no-code, fast time-to-value

All enterprise competitors require implementation cycles of 3–6 months. No credible player is targeting mid-market ops teams who need working integrations in days, not months. This is the gap.

High opportunity

RevOps-specific messaging

Competitors target IT buyers or individual automators. RevOps as a primary persona is unaddressed in current competitor messaging — no one is speaking directly to the pipeline data and attribution pain.

Analyst Recommendations & Full Playbook

The mid-market no-code positioning gap is the clearest entry point. Recommended headline framing: "Integrations that work on day one" — directly addressing the 6-month implementation objection that defines the enterprise competitors. We recommend leading with this in all outbound and paid channels...
Segment 1 (VP RevOps) outreach should lead with attribution pain, not integration pain. The buying trigger is the CRM migration window — ideal outreach timing is 30–60 days after a new CRM contract is signed. LinkedIn Sales Navigator filter criteria: title contains "RevOps" or "Revenue Operations", company size 200–500...
Target account list of 200 accounts has been prepared, scored by firmographic fit and intent signals. Prioritized by: funding recency (Series B within 18 months), headcount growth (20%+ YoY), and recent CRM vendor change detected via technographic data...

This is what the full GTM brief looks like. 47 pages covering all 4 ICP segments.

Includes outreach sequences for each segment, a 200-account target list by firmographic, and a complete positioning brief with recommended messaging by channel.

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